Total Cost of Ownership Revisited

The phrase, once coined in my presence, “institutionally cheap”, will always stick. It is just another way of being penny-wise and pound-foolish. There are some aspects of our business that, if done in a less-than-professional manner, can ruin our brand and/or reputation. Most often, they can fall into two categories: Marketing and Technology. Cloud computing[…]

Total Cost of Ownership and your Strategy.

Today I’ll wear my CIO hat as we discuss a very important tool you should always use when making purchasing or outsourcing decisions. Understanding the Total Cost of Ownership (TCO) calculation for your next website design, managed services agreement, or even a decision to purchase or lease equipment will help you determine the right strategy[…]

SEO Strategy

Search Engine Optimization (SEO) has become one of the hottest services that technology providers, public relations firms, Web site managers, and marketing agencies are offering today.   If you have an online presence, you really need to understand the level of optimization that is just right for your business. While one of the primary goals of[…]