Most agencies have a Mission Statement prominently displayed on the wall of the lobby and in the staff lounge, printed on marketing materials, and maybe even on t-shirts. This is your official mission statement from your strategic plan. This mission is what you strive to be for your clients who call or visit your agency. […]
Communication is one of the most important, yet often overlooked, aspect of your strategic planning process. Once the plan is approved and presented to everyone, don’t stop communication. It is essential to continuously communicate the fundamental elements and any ongoing modifications to the plan. Looking for a few ways to help? Here are a few[…]
It’s early in the year, and many of you are putting the final touches on your 2017 strategic plan. Even though you might have left your planning retreat a bit exhausted, that was the easy part. Executing your plan is what really matters. So let’s talk about goal execution. Now that you and your colleagues have[…]
Four tips for working with your strategic plan For many agencies, a new year signals the launch of a new strategic planning cycle. Are you ready? Here are four tips to help you bring in the New Year with better teamwork and greater effectiveness: INFORM AND COMMUNICATE Communication is one of the most important elements[…]
If you’re familiar with my methodology, then you will understand how important it is that everyone understands the foundation of your strategic plan. Your plan’s foundation consists of a Vision, Mission, and Core Values. Unless we are the victims of an industry disruption, these elements will remain relatively constant over time. Those familiar with my[…]
One of the most common reasons strategic plans collect more dust than a 20th century set of encyclopedias is complexity. Longwinded business plans; along with buzzwords and irrelevant nomenclature better serve the consultants, rather than your organization. Your organization is better served with a strategic plan with simple solutions, even in this complex world. One[…]