Do you have a story to tell?

What is your story? Not a story about something that happened in the past, but a fast-forward tale about where your business will be in the future. This story will become the fundamental theme of your strategic plan.

Strategic plans are much more than a collection of missions, visions, and strategies. These are simply the elements that help you (the author) define a detailed path to your future for the reader (staff and other stakeholders).

Although the leaders of many businesses and nonprofit organizations understand the need to have a strategic plan, it is often left undone because – well frankly – strategic planning has a reputation for being a bit dull. Sure, for those of us who love strategy, its fun. But, for most business owners it’s simply a distraction, a luxury item, another consultant-for-hire waste of time and money.

So, don’t write a strategic plan – tell your story.

Tell us about your desired future – and the traditional components of a strategic plan will naturally reveal themselves.

Teach others to tell the same story, and you are closer to a shared vision.

Immerse yourself in your story every day and your mission will become clear.

Do these things and your story will become your future.

Strategic planning doesn’t need to be a complex, expensive, and laborious. It should be an inspirational story designed to motivate and excite everyone in the business.

Make this story your best seller!


About Ron Woodbury

Owner and Founder of Ron Woodbury Consulting.