What is your story? Not a story about something that happened in the past, but a fast-forward tale about where your business will be in the future. This story will become the fundamental theme of your strategic plan. Strategic plans are much more than a collection of missions, visions, and strategies. These are simply the[…]
A few years ago, I published an article on the irrelevance of the economy. More specifically, the economy that had (by most measures) reached historic lows in our region. Preposterous? Maybe, from a macro economic perspective. But, not for a small business owner. The point of the article was to focus on what you can[…]
If you’re like most small business owners, you’re probably getting a bit tired of all the phone calls about how a company can improve your search engine results – guaranteed, like magic, and in an instant. Frankly, there’s a bit more to the process than the snake oil peddler will reveal. Selecting an SEO[…]
Today I’ll wear my CIO hat as we discuss a very important tool you should always use when making purchasing or outsourcing decisions. Understanding the Total Cost of Ownership (TCO) calculation for your next website design, managed services agreement, or even a decision to purchase or lease equipment will help you determine the right strategy[…]