The phrase, once coined in my presence, “institutionally cheap”, will always stick. It is just another way of being penny-wise and pound-foolish. There are some aspects of our business that, if done in a less-than-professional manner, can ruin our brand and/or reputation. Most often, they can fall into two categories: Marketing and Technology. Cloud computing[…]
So we have a shared vision. Now what? It is a common mistake to believe that once a company develops a vision of the future (and a few strategic goals) that everything will magically fall into place. Reality check: This isn’t the case. Unfortunately, this expectation also creates various levels of frustration among employees –[…]
There are a few fundamental elements of your strategic plan that must be crafted carefully and thoughtfully – with a sense of ownership, visionary thinking, and a relentless pursuit of your desired future. Your vision, mission, and values are the three most critical elements of your plan – so take the time to get these[…]
Today’s strategy tip came to me as I unboxed my new 3D printer. Yes, I am now able to make some real cool (useless) plastic trinkets. Although the printer is not designed for strategic plans or Website strategies, we can use the concept of a 3D printer to look at our businesses in a completely[…]
Well, we don’t get too chatty about smartphone OS updates, especially since most of today’s phones can do “almost” anything we need. However, this (Apple iOS 7) is an exception. We just installed the beta version on an iPhone 5 with relative ease. And, for a first-day-of-issue beta, it is nearly bug-free. I’m happy to[…]
Search Engine Optimization (SEO) has become one of the hottest services that technology providers, public relations firms, Web site managers, and marketing agencies are offering today. If you have an online presence, you really need to understand the level of optimization that is just right for your business. While one of the primary goals of[…]