Today’s entry is focused more on personal and business identity theft security, than it is on business planning. Banks, Credit Unions, Brokerages, et. al. are all looking to Facebook users to become fans or like their page. DON’T Do It! Unless you have your Facebook security nailed down like Fort Knox…. which most who think they do, are still not fast enough to keep up with FB’s changes, it is dangerous to broadcast who holds your money.
I came from a financial services background, during which I’ve seen every scam imaginable. It’s no secret, from a marketing perspective, getting customers and members linked on social media is another way to keep the relationship “sticky”, and reducing the likelihood of you switching to another institution.
Heck, my personal business has a contest running, which targets the first 100 likes, with a nice prize at the end. However, letting the world know that you like my consulting business, ABC printing, Mission Flowers, or Hilton Hotels is a far cry from letting your Facebook (or other social media) viewers know where your paycheck is deposited.
My recommendation, which will, undoubtedly, come back to me with the wrath of financial institution marketing departments, is to NEVER offer any hint as to where your money is located. Don’t make it any easier for those out to get your money. Especially, considering a large portion of financial account takeovers and scams are committed by members of your own family….the same people on our Facebook account! Sleep well!