If your company or agency is concerned about how the future will unfold, more specifically, how your current strategy(s) may become irrelevant if the future doesn’t pan out quite the way you expect, then you may want to consider some level of scenario planning. Scenario planning is quite different from strategic planning. With strategic planning,[…]
When we design our online marketing campaigns we must grab the attention of our viewer in a matter of seconds. If we are fortunate to have them visit our Web site, Google+, or Facebook page, we are again challenged to capture their attention in the first few seconds – or they may be gone forever.[…]
One of the most fundamental and critical elements of a successful business is the strategic plan. Whether formally designed, published, and distributed with training for all of its stakeholders – or simply a set of strategies living within the cranium of the entrepreneur, every business has a strategic plan. The goal is to develop a[…]
A shared vision refers to the notion that everyone supports and follows the strategic direction established by the company’s leadership team. Well, if that’s the definition, how do we get there? Developing a shared vision is a process, not a mandate. Here are the ABC’s of our recommended approach to ensure your vision is shared,[…]
The world did not come to an end today, as some speculated would be the case based on the ancient Mayan long count calendar, so now what? Well, the first thing is to relax and enjoy the Christmas and New Year season. Next, it’s time to plan for 2013. This year, don’t start with your[…]
When is too young, “too young” to teach business planning? So your kid want’s a new bike, or if a bit older, want’s his or her first car. Historically, we would teach them to save their money… Earn an allowance, do a few extra side jobs, and so on… But, let’s be honest, most of[…]