If your company or agency is concerned about how the future will unfold, more specifically, how your current strategy(s) may become irrelevant if the future doesn’t pan out quite the way you expect, then you may want to consider some level of scenario planning. Scenario planning is quite different from strategic planning. With strategic planning,[…]
When we design our online marketing campaigns we must grab the attention of our viewer in a matter of seconds. If we are fortunate to have them visit our Web site, Google+, or Facebook page, we are again challenged to capture their attention in the first few seconds – or they may be gone forever.[…]
One of the most fundamental and critical elements of a successful business is the strategic plan. Whether formally designed, published, and distributed with training for all of its stakeholders – or simply a set of strategies living within the cranium of the entrepreneur, every business has a strategic plan. The goal is to develop a[…]
As small business owners, do we market our top products and services, or our knowledge? Are you an authority on information and knowledge that is relevant to your clients? Do you have the ability to answer their questions before they even ask? Are you the first one they call with their questions, and are you[…]
As I venture to reiterate the obvious, we know strategy without execution is nothing more than a strategic plan collecting dust on the shelves. Nothing you don’t know. Depending on which methodology of execution you happen to follow, I suspect it emphasizes the need for productivity and efficiency as the operation, people, and strategy fall[…]
A shared vision refers to the notion that everyone supports and follows the strategic direction established by the company’s leadership team. Well, if that’s the definition, how do we get there? Developing a shared vision is a process, not a mandate. Here are the ABC’s of our recommended approach to ensure your vision is shared,[…]