The phrase, once coined in my presence, “institutionally cheap”, will always stick. It is just another way of being penny-wise and pound-foolish. There are some aspects of our business that, if done in a less-than-professional manner, can ruin our brand and/or reputation. Most often, they can fall into two categories: Marketing and Technology. Cloud computing[…]
So we have a shared vision. Now what? It is a common mistake to believe that once a company develops a vision of the future (and a few strategic goals) that everything will magically fall into place. Reality check: This isn’t the case. Unfortunately, this expectation also creates various levels of frustration among employees –[…]
I’m sure my marketing guru colleagues will chastise me for my latest action, but I’m sorry, I’m done with concept of landing pages (often referred to as squeeze pages). During our most recent website redesign, we deactivated the landing pages. If you are interested in obtaining a copy of our Strategic Planning Report, or other[…]
One of the greatest challenges we face when implementing our strategic plans relates to the notion of a Shared Vision. A common term used by consultants and facilitators when the issue of consensus arises during a planning session. Similar to a consensus, it’s often easy for everyone in the workshop to raise their hand in agreement[…]
For hundreds of million years, the Perseid meteor shower has dazzled earth with fantastic natural lightshow. How is it that we (read: customer) can count on the same stunning show (read: process) next week, next year, and a hundred years from now? Consistency and adaptability. Two fundamentals to a sound process management and improvement methodology.[…]
There are a few fundamental elements of your strategic plan that must be crafted carefully and thoughtfully – with a sense of ownership, visionary thinking, and a relentless pursuit of your desired future. Your vision, mission, and values are the three most critical elements of your plan – so take the time to get these[…]